My name is Gary Zidek. Welcome to The Arts Section. Tune into the radio program every Sunday morning on WDCB 90.9 & 90.7 FM or listen to it online here. I'll be showcasing a variety of arts & entertainment stories.
New Exhibition Shines Light On Innovative Chicago-Area Design Studio
WDCB's Gary Zidek takes a closer look at new Block Museum of Art exhibit, UP IS DOWN: MID-CENTURY EXPERIMENTS IN ADVERTISING AND FILM AT THE GOLDSHOLL STUDIO
“We’ve combed through some of the literature and read articles from the time, you see people picking up on the Goldsholl look. And it was really, very innovative, creative, it looks so different from some of the commercials that proceeded it.” - Corinne Granof, Curator of Academic Programs at the Block Museum of Art and co-curator of UP IS DOWN.
The studio created ads, films, trademarks, corporate identities, and print advertisements for clients like Kimberly-Clark, the National Football League, Revlon, Motorola, and7-Up.
In addition to creating innovative work, the Goldsholl Design Firm was also a pioneer in the way that it operated, choosing to hire a diverse group of employees.
UP IS DOWN was made possible through the Terra Foundation’s yearlong initiative ART DESIGN CHICAGO. The exhibit’s aim to shed some light on the Goldsholl story fits right in with Art Design Chicago’s mission to create awareness and provide context to forgotten pieces of Chicago art and design history.